How to distinguish between
seo vs ppc

This is where we would like to enlighten our customers with a common misunderstanding

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Client’s Website
results on
seo

Search Engine Optimisation is all about Making Google crawl over your website and understand the same to the best of our capability. Once this happens, Google will related search queries and bring results pointing to you website efficiently over time.

PPC

An Account is set with Google adwords Where keywords that are relevant to the business are paid for so ads are reflected on the search engines

Benifits of SEO
visitors
months
Benifits of ppc
visitors
months
Initial Traction
75%

Quick Results

PPC

The percentage probability of the Audience searching for relevant Keywords that will come across your website initially

Slower Results

PPC

The percentage probability of the Audience searching for relevant Keywords that will come across your website initially

total % of clicks
85% organic

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total % of trust
85%

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Organic Interest Over Time
25%

PPC

75%

SEO

long term performance

PPC presented in Green – SEO presented in Blue

A dip in audience interest over a period of time with fixed spends over time for PPC
A continuous organic growth with fixed spends over time for SEO
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